JANUS | junlee
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EMPORIO

ARMANI

"JANUS"

MULTI FACES

​

 

Back In 2010, I was thinking

what if a watch has dual faces like the J.L Reverso? The idea was from two faces in a watch. Flipping over the watch body is not a unique way, but if watch face takes over the same construction as the billboard Ads, a watch can take three faces.

WHY EMPORIO ARMANI?​

 

 

Emporio Armani is famous for a lower-mid priced fashion watch brand, but they are not a watchmaker. People know EA watch as an affordable China made fashion brand. How can they grow up? Move up to Swiss? Yes, it could be a great opportunity, but they need a bridge to move up. That bridge is the Janus. It will take this brand to the mid-high priced market. People will take the higher price with Janus first, and they will understand the higher price tag when EA watch made in Swiss.

INSPIRED BY

ROMAN 

ARCHITECTURE

 

Its brand is from Italy, so I looked up some inspiration from Roman architecture

LIFESTYLE

IDEATIONS

THIS VIDEO CLIP SHOWS HOW TO WORK

RENDERINGS

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